Build Your Startup Foundation
Learn practical skills for launching sustainable ventures through structured mentorship and real-world applications
Why Most Startups Struggle
Three out of four new ventures fail within their first two years. Not because the ideas lack merit, but because founders skip the groundwork. They rush to market without understanding customer validation, financial planning, or sustainable growth strategies.
Our approach focuses on these critical foundation elements first. You'll spend months understanding your market before writing a single line of code or ordering inventory. It's methodical, sometimes frustrating, but it works.
Learning Path Overview
Market Research & Validation
Spend three months learning to identify genuine market needs. You'll conduct customer interviews, analyze competitors, and test assumptions before committing resources.
Financial Planning & Forecasting
Master cash flow projections, pricing strategies, and funding options. Build realistic financial models that account for unexpected challenges and growth scenarios.
Legal Structure & Compliance
Navigate business registration, intellectual property protection, and regulatory requirements. Understanding these early prevents costly mistakes later.
Product Development & Testing
Learn lean development principles, create minimum viable products, and iterate based on real user feedback rather than assumptions.
Core Competencies You'll Develop
Market Analysis
Learn to read market signals, identify trends, and validate demand before investing time and money in development.
Financial Modeling
Create realistic budgets, understand funding cycles, and build sustainable revenue models that attract investors.
Customer Development
Master the art of customer interviews, feedback integration, and building products people actually want to buy.
Beatriz Caldwell
Program Director & Former Startup Founder
"I've seen brilliant people lose everything because they skipped the fundamentals. This program exists to help you avoid those expensive mistakes and build something that lasts."